Looking To Buy A New iPad Mini For The Holidays?

Apple has been selling the new iPad and iPad Mini faster than they can say the word iPad. There's no doubt that their sales will increase for the holidays, but are you one of those people that contribute, or are you going to veer off into the nexus 7 or kindle fire category? 

The iPad mini has a ton of great features and specs for a higher starting price 
16GB model is $329, 32GB model is $429, 64GB model is $529, but excellent quality.
We Will Update The iPad Mini With A Review When It Is Released On November 2!


Kindle Fire 

PROS

• Great-looking IPS screen
• Much-improved design
• Strong WiFi performance
• Extensive content selection

CONS

• Occasionally sluggish performance
• Constant sales pitches

BOTTOMLINE

Amazon's Kindle Fire HD is a big step forward over the original Fire, but still a little too customized to appeal to more serious tablet users.

ASUS Nexus 7  

PROS

• Quality look and feel
• Great display
• Solid performance
• Killer price

CONS

• Limited storage

BOTTOMLINE

Google's first Nexus tablet is a home run, besting the Kindle Fire and handily securing the position of the best budget 7-inch tablet.

iPad Mini’s Gross Margin Is a Little Lower Than The Rest

The iPad mini’s gross margin is a little lower than the rest of Apple’s products at $329,CFO Peter Oppenheimer From Apple said on the company’s conference call today. He said that’s driving lower guidance for the upcoming quarter despite of Multiple new products Recently launched across its lineup.

“We’re unwilling to cut corners in delivering the best experiences in the world,” said Apple CEO Tim Cook. He stressed that the company is all about setting the bar high, perhaps implying that that’s what’s making gross margins slimmer on the iPad mini.

Oppenheimer added that the company hopes to improve margins with further supply chain and manufacturing process optimization as its production of the iPad mini continues to ramp up and become more efficient and cost-effective.

Launching the iPad mini required being “aggressive” on pricing according to Apple on the call, which is why the company chose to go below its ordinary margins. In past articles, I estimated that the bill-of-materials and construction costs might put the iPad mini within Apple’s existing range in terms of gross margins on hardware products, but it seems like the company’s unique design is keeping the iPad mini costs above the range I’d suggested.

iPad Mini: Top 10 features

1. Size: The tablet is, as the company stated in its introduction, ‘as thin as a pencil’. Given its sleekness, the new ‘mini’ iPad can be held in just one hand and carried around with ease anywhere and everywhere.

2. Weight: The iPad Mini is 0.68 lbs lighter than the iPad. In fact, according to Apple, it is as light as ‘a pad of paper’. Users will have no problem holding it and using it for hours on end, even in just one hand.

3. Display Size: an ideal size for watching videos, surfing the web and checking email on the go. The screen is not too big to be inconvenient to carry around, yet not small enough to take the joy out of watching high resolution videos. 

4. Screen Resolution: By giving the iPad Mini a display resolution of 1024 x 768 pixels, Apple has ensured that all of its popular apps and software work flawlessly on its new slate. Users can enjoy all of their favourite apps on the tablet right from the minute they unpack the device, without having to wait for newer versions to come up.

5. Display Area: In a comparison between an Android tablet and the iPad Mini, Apple pointed out the benefit of the larger surface area on its latest offering. With 29.6 square inches in display area, the iPad Mini offers users 35 per cent more surface for users to watch videos and play games on. Surfing the web is a delight on the tablet with 49 per cent more surface area in portrait and 67 per cent more in landscape modes. 

6. Casing: Apple has designed its latest tablet with an aluminum and glass casing that makes it durable and gives it a premium feel. We just hope the aluminum doesn’t come scratched straight out of the box like it did in the case of the iPhone 5.

7. Processor: The iPad Mini is powered by an A5 dual-core processor which is capable of rending quad-core quality graphics. Apple is confident that the chipset is well enough equipped to handle all of the iPad Mini’s complex multi-tasks with ease.

8. Operating System: As the tech world has long been expecting, the iPad Mini runs on the new and improved iOS 6 operating system. Apple’s best platform till date, it promises to take entertainment to new heights on the slate with its ever increasing collection of apps.

9. Battery: The iPad Mini is powered by the largest, thinnest single cell battery ever designed by Apple. In fact, the tech giant promises 10 hours of usage on the tablet on a single charge.

10. Cameras: One of the biggest additions on the iPad Mini is of the front facing HD Face Time camera. Users can finally enjoy video calls in high definition, something tablet enthusiasts have been seeking for a while now. Even the primary rear facing camera on the slate is a 5-megapixel iSight one, capable of recording HD video.  

The iPad Mini is designed in 16 GB, 32 GB and 64 GB variants with both Wi-Fi and LTE versions. Prices start at $329(approx. Rs. 17,000) and go up to $659 (approx. Rs. 34,000). For more news and analysis of Apple’s latest offering, including its availability in India, stay tuned to KYMI

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