Cook said this week there are over 700,000 apps in the App Store, including 250,000 mainly designed for the iPad. People with Apple’s iOS mobile devices - iPhone, iPad and iPod have downloaded Over 35 million apps. Apple said they kept the pixel resolution the same on the iPad mini as on the regular iPad, which means existing apps should run without any modifications on the mini’s 7.9-inch screen.
“This software strategy enables a distinctive ‘stickiness,’ which should enhance customer loyalty/retention over the long term as apps personalize devices to levels that competitive imitations cannot match,” Reitzes told investors in a note yesterday.
He’s also banking on the iPad mini to win over new buyers, and lift Apple’s sales next year. “The iPad mini is one of the best ways for Apple to expand the [total addressable market] for the iPad,” Retizes said. “Given Apple’s reputation for superior design, software, content delivery and overall brand the iPad seems like a market where its share could arguably be permanently higher than that of the iPhone’s.”
He’s also banking on the iPad mini to win over new buyers, and lift Apple’s sales next year. “The iPad mini is one of the best ways for Apple to expand the [total addressable market] for the iPad,” Retizes said. “Given Apple’s reputation for superior design, software, content delivery and overall brand the iPad seems like a market where its share could arguably be permanently higher than that of the iPhone’s.”
Gene Munster of Piper Jaffray, who has a $910 price target on the shares, says investors should look beyond today’s report, saying he expects the company to outperform in 2013 on continued demand for the iPhone and iPad mni. “While the September quarter and December guide may be disappointing compared to historical trends, we remain positive on Apple given that we expect a significant ramp in iPhone 5 sales as supply issues resolve,” Munster told investors in report today. “We continue to believe that Apple will launch a TV in mid-to-late 2013, which should be positive for investor psychology around Apple’s ability to innovate.”
